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News Archive

What is the ROI on Direct Mail?

What is the ROI on Direct Mail?

• Direct Mail brings in 78% of donations for non-profits

• Direct mail marketing response rates are up 14% from 2004, while email marketing response rates are down 57%

• Direct mail increased US company sales $702 billion in 2010

• US Advertisers spend $167 per person on direct mail to earn $2095 worth of goods sold = a 1300% return!