When you’re marketing your business with signs and other marketing tools in Greenville, NC, don’t forget to maintain a strong brand. The branding you use is what keeps customers coming to you again and again for your services. This isn’t just in the logos, colors and fonts you use, it’s about the image of the company you’re presenting. To help you with this, here are 3 tips for creating and maintaining a strong brand.
1. Establish a Clear Purpose
As Allan Adamson, North American chair of the consulting and design firm Landor Associates says,
"Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose."
You have to think: What is your purpose? What are you giving to your customers?
Find out that purpose and write it down right now. This is the new focus for all your branding—promoting that purpose. Make it evident in all of your copy, design and even in the types of marketing you’re putting out. Some examples of how you can promote that branding is in signage, flyers, reports, and magazine printing.
2. Make Emotional Appeals
Why do people buy products? It’s often emotional. You need to make sure that buying your product will make the customer feel better because it represents something so much bigger to them. This shirt will make them happy. Using your service will make their friends and family proud. Buying this tool will make them feel like they belong. Appeal to that in the imagery, colors and the content of your ads. Make them want it.
3. Reward Customer Loyalty
It’s 10 times easier to sell to a lead that already wants to buy from you. Your current customers are your bread and butter. Reward them. Send them thank you promos and flyers in the mail that give them discounts. On the online side, send surveys and email campaigns how you can make their experience better. In addition, people seeing how much you value your current customers will make them see you as the kind of brand they want to work with. Respect for your current customers goes a long way
Of course, these aren’t the only things you need to foster a strong brand in Greenville,NC. In addition you need to make sure you have consistency across all channels and that the way you disseminate your branding is high quality. That’s where Morgan Printers Inc. steps in. We can help with your corporate branding through professionally designed and printed letterhead, envelopes, signs, business cards and much more. If you have any questions on how to get started, call us at 252-355-5588.