Beyond using direct mail, signs, and brochures for your New Bern, NC business, it’s a great idea to have a social media presence. Though, as marketing professionals, we know you shouldn’t work harder than you have to. There are particular times of day and days of the week where it’s actually better to post on social media. With that in mind, here’s when to post on Facebook, Twitter, and Linked In.
The best time to post on facebook is at the end of the work week through the weekend. It’s a great idea to schedule posts on Thursday- Sunday at 9am, 1pm, and 3pm
According to Quick Sprout,
“The best days of the week to publish to Facebook are any day during the workweek, with engagement being the highest on Thursday and Friday. Engagement is about 3.5% lower on Monday, Tuesday, and Wednesday. And people seem to be happier on Friday (small wonder), so funny or upbeat content will fit right in to that “happiness index.”’. That means you should make sure to post uplifting and happy content on Friday to make the most impact.
The best times to schedule that tweet is between 12–3 p.m., and again at 5 p.m during the workweek. Though, depending on your customer niche, the peak times can vary. According to the Huffington Post,
“For maximum retweets, post at 12 p.m. and 5 p.m. The best days to post for B2B organizations is Monday–Friday, and for B2C it’s the weekends and Wednesdays.”
By figuring out your niche you can gauge when is the best possible time to post. It’s also a great idea to check twitter analytics to see what really works.
Linked In is definitely a very important social network for companies in the B2B niche. It’s a great idea to try to post midweek between 5-6, Tuesday between 10-11, and Tuesday-Thursday 7:30–8:30 a.m., 12 p.m., and 5–6 p.m. According to Forbes, you should post,
“between 8 a.m.–5 p.m. on weekdays returns the biggest results”. Because it is a network for business, business hours yield the best results.
What Else Can You Do?
Even with social media, you need a good physical marketing campaign. That includes signs, brochures, case studies, fliers and all kinds of print media. Morgan Printers would love to partner with you to make that possible. In addition, we do branding work that can also help your business. Don’t hesitate to contact us and get started on your campaign today.