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How to Create Compelling Content in 2017|Signs Greenville NC

As marketers specializing in signs in Greenville, NC, we know it’s that time of year to start implementing your marketing plan. It’s the beginning of a new year, so that means you need to get your content calendar up and rolling. That means, you need to start brainstorming the types of content to start sharing both physically and on social media. When you’re faced with the task of creating content, it can be daunting. With that in mind, here are 3 types of content to add to your calendar in 2017.

1. Inspiration
One type of post that can increase shares and engagement is one that inspires your audience. That’s the point of putting up signs in Greenville, NC, isn’t it? The imagery and the copy inspires customers to take action. Same goes for social media. That includes social media posts with quotes, trivia, beautiful images, and personal stories of you and your client’s triumphs. By choosing evocative images and content to share, you’re driving more people to your web presence, and hopefully your physical one as well.

2. Education
In addition, it is so important to educate your customers as well. By posting ‘how-to’ articles and creating tutorials, you’re not only helping your current client base but driving more people to your business. That way people looking for information not only find the how-to they need, but the company that can help them do it.

3. Conversation
More than anything, the content you share should start a conversation. Ask your subscribers or loyal clientele what they need help with, whether that’s with a blog post or a hashtag. You can even hold instagram contests about what they love about your brand to increase engagement.

What Else Can You Do?
Whether you needs signs for your Greenville, NC based business or help with your social media strategy, seek the help of Morgan Printers Inc. Our mission is to expand in the printing industry, and exceed our customer's needs by continually improving our products and services. It is our goal to lead the industry in quality, innovation, and value. This will be accomplished by creating an environment of integrity that encourages everyone, from suppliers to customers, to cooperate in achieving that goal. If you’re ready to get started, don’t hesitate to contact us. We’d love to make your 2017 content plan even better.