With 2018 just around the corner, now is a great time to start thinking about how you can use a direct mailing campaign to boost your business. It’s the perfect way to reach your customers and inspire them to shop with you. Even in a digital age, physical mail, especially if you personalize for the customer, has a lot of value. That being said, whether you send fliers, cards in personalized envelopes, or brochures, there’s a lot you need to think about when you start a campaign. With that in mind, here are 7 easy tips to help you improve your mailing campaign.
1.Think about why you are sending a letter
2. Make sure that you have clean, up to date, data that has been segmented to match your needs
3. Go personal instead of cheesy, sales-y copy
4. Express a clear call to action that’s easy for your customers to follow
5. Promote social media and your online presence in the document
6. Set up and use a tracking plan
7. Don’t forget to follow up!
Need More Printing Services in Greenville, NC?
If you need help with your direct mail campaign or anything else, don’t hesitate to seek the help of Morgan Printers. Whatever your print needs are, know that you can trust our professional and courteous team to handle your work with care. From the moment you share your design with us, to the moment you are looking at the final copy, our experienced team will ensure you are pleased with the final product. Whether you’re interested in logos, business cards, letterhead to brochures, catalogs, posters, or specialty marketing materials, Morgan Printers offers expert printing for projects of all sizes and complexity. We take personal pride in our work and rest the Morgan name on each and every printing job. Trust Morgan Printers Inc to help you make the signs you need from start to finish in Greenville, NC. If you’re ready to get started, contact us today!