Is Leadership About Certainty?
Leadership is taking people on a journey to places they have never been. If you were to ask people on the street about leadership, they might say that a great leader is one who knows the way. Leadership however is a journey, leading others to a place where neither...read more
Do yard signs work for advertising?
If you are a start-up or you have been in business for decades you may be trying to decide if yard signs really work and if they provide a good Return on Investment (ROI). Outside yard signs provide an efficient way to get your name in front of many people without...read more
Top 3 reasons why you don’t need business cards.
1. You are a start up businessYou don’t want anything to give to someone you meet in the grocery store. Also, you don’t want to be able to have multiple titles to be able to give to different prospects. For example, one card that says CEO for when meeting with banks...read more
5 Reasons You Should Be Utilizing Outdoor Advertising
In today’s world of digital content, it’s easy to become oversaturated with online advertisements. As marketers, your target audience members have likely trained their brains to ignore content interrupters like online ads and product placements. What if we told you...read more
4 Reasons Print Still Fits in Your Marketing Mix
Print (marketing) isn’t dead. You may have heard otherwise, but all signs point to a resurgence of the tried-and-true tactic. The next time you consider going all in on digital marketing, remember these five reasons to make room for print in your marketing mix. Print...read more
The Benefits of Blogs for Your Business
Many business websites contain blogs, and for good reason. They’re fantastic ways to market your business online. Blogs are often informative, and they make it easy to digest information. You’re reading this one to be informed, right? Blogs can do a lot for your...read more
Print Marketing is Still Important, and Here’s Why
In today’s modern age, you can find digital advertising nearly everywhere you look. From email marketing to sponsored social media posts, it’s easy to become oversaturated with digital ads. Even billboards can be digitized these days. If you’re looking for a way to...read more
How to Establish a Unique Brand Voice
Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces, from the language it uses to the images in its marketing assets. Your customers should be able to distinguish your brand’s voice...read more
7 Sales Suggestions for Small Business
In the world of small business, sales are critical. After all, all of the advertisements, marketing efforts and customer support in the world can’t make a difference unless you know how to close the deal with a customer. When it comes down to the bottom line, sales...read more
Identifying Your Target Audience
In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about...read more