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4 Reasons Print Still Fits in Your Marketing Mix

Print (marketing) isn’t dead.  You may have heard otherwise, but all signs point to a resurgence of the tried-and-true tactic. The next time you consider going all in on digital marketing, remember these five reasons to make room for print in your marketing mix. Print...

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How to Establish a Unique Brand Voice

Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces, from the language it uses to the images in its marketing assets. Your customers should be able to distinguish your brand’s voice...

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7 Sales Suggestions for Small Business

In the world of small business, sales are critical. After all, all of the advertisements, marketing efforts and customer support in the world can’t make a difference unless you know how to close the deal with a customer. When it comes down to the bottom line, sales...

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Identifying Your Target Audience

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about...

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What is a Business Expo?

What is a business expo? Just about every community offers a business expo, trade show or farmer’s market. These events were created so that businesses have a chance to promote their goods and services, as well as connect with potential clients and other businesses....

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