Identifying Your Target Audience

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about...

What is a Business Expo?

What is a business expo? Just about every community offers a business expo, trade show or farmer’s market. These events were created so that businesses have a chance to promote their goods and services, as well as connect with potential clients and other businesses....

Printing T-Shirts: 3 Popular Methods

With summer wrapping up its final month, chances are at some point this season you’ve been to a baseball game, concert, or street festival that handed out t-shirts as promotional items. These freebies that get passed out or sometimes even shot out of t-shirt guns are...